Laneways understood our unique place as a very-high-care facility. They fixed our website and created a marketing plan that generates quantifiable referrals from the right type of resident for us.
Laneways took over from a previous provider who was not meeting our needs. Laneways revised our entire marketing presence, dramatically increasing referrals. From print to digital, one phone call is all it takes.
Richard Jenkings & Greg Gunn
Gold Age Australia
Laneways built a website to match our renovations, featuring a clean, modern design that is mobile friendly. It perfectly reflects who we are and what we are about.
Vermont Aged Care
We offer a wide range of Aged Care specific marketing support. Our services include marketing advice, website development, social media marketing, Google Adwords campaigning, SEO, My Aged Care optimisation & more.
We build websites that cater to the unique needs of Aged Care businesses and their clientscontact us
Laneways will work with you to find out what you need, tailoring a plan to your budgetcontact us
Drive qualified traffic to your website and maximize ROI with SEO optimizationcontact us
Social Media Marketing to the 60+ market is very effective. They have time to be online.contact us
PPC Management (Google Adwords for e.g.) is the foundation of any online marketing strategycontact us
Maximize the effectiveness of corporate video & vlogging to get yourself heardcontact us
We produce websites that are tailored to the needs of Aged Care users. Easily accessible information, mobile friendliness, and ease of navigation are just some of our priorities. We know from experience what works and what doesn’t when it comes to aged care clients and businesses.
For example, we know how to communicate RAD/DAP and Daily Fee information in a non-confusing way.
The Google ‘bot’ searches all the websites worldwide, all day long. It does this to gather information so it can provide a better search experience. Search Engine Optimisation (SEO) is the process of communicating with the bot so that it will send the right people to your website. It is an important, ongoing process.
Laneways can meet all of your media and marketing needs. We provide marketing advice, simple & affordable Adwords strategies, full digital makeovers, print media, graphic design, video production and more. Every day companies in the aged care sector trust us to deliver their marketing and media solutions. Better still, that means they only need one contact point for all the media and marketing needs companywide.
With modern marketing and media tools, we can track & measure almost everything. From Facebook to Adwords, or on your website. For example, we can show you who called from which advert, when and how long they spoke for. Also, you can receive real-time notification of any comments made about you online so that they can be addressed.
This sort of reporting allows you to plan your marketing budget based on measurable results.
We'll work with you to identify where you want us to help you
We'll make sure you have a clear brand, and undertake design work as requested
We work through the process with you according to strict timelines and clear budgets
All solutions are tested in-house, followed by final approval from you before public release
We guarantee our work, providing ongoing maintenance where appropriate